According to a 2019 report by We Are Social and Hootsuite, 88% of internet users within the UK watch videos online. Now let’s be realistic, a large percentage of that will be people streaming the first episode of the new Game of Thrones, or watching the latest Netflix series on their commute home. However, lots of organisations also use YouTube as a learning resource, and according to Towards Maturity 76% of the most successful organisations use video to share best practice. I think we can agree that video is here to stay. In which case, there are many ways that learning and development can use video to enhance formal training programmes or informal learning in the workplace.
1. Pre-read or introduction
A trainer could record a vlog and forward it to delegates prior to a formal event. A short introduction video could be included within the pre-read material to make learners feel at ease prior to walking into the classroom. This could be a simple hello or could describe the aims and outcomes of the session and introduce the subject.
2. Embedded in a training session
In a face-to-face setting trainers could use short videos to enhance engagement by stimulating thinking and debate in a subject. Videos could also be used to demonstrate a process which you might not be able to simulate in a training environment.
3. Video lecture
Recording a live event, such as a Ted Talk or webinar, gives a subject matter expert an opportunity to share their knowledge with a larger audience. The video in whole, one specific clip or a selection of clips could be embedded into a training session or become a stand alone learning resource.
4. How to videos
Videos which demonstrate a process in detail ensure that learners are continuously presented with the same information. These can be useful at the point of need and could be made accessible within a curated library or be accessed by scanning a QR code on a document or by a piece of equipment.
5. Reflection or recap
The learning experience can be extended with short videos to highlight and recap elements from within a training session or lecture. A trainer could record a reflection video and forward it to delegates after a formal event to summarise the key points and provide an opportunity for further reading into the subject.
As cameras and editing software become more accessible, 360 degree video could become more common place within the workplace. 360 degree video provides an opportunity for the learner to complete a virtual tour of an area within the workplace. This could be useful for induction and health and safety training or to welcome learners prior to an event so they are aware of layout of the building and the essentials such as toilets and fire escapes etc.